No time wasting

We know that working in the marketing department in a cultural organisation means never having enough time.


Coach courses get straight to the point and don't waste your time. We'll teach you precisely what you need to know, then let you get on with your work.

Taught by experts

Coach is taught by Chris Unitt, founder of One Further. Chris has been a digital consultant for arts and culture organisations for over a decade.


Chris has delivered training for the Arts Marketing Association, Ticketing Professionals Conference, Museum Computers Network and many more.

Sensible pricing

If you just want training on a specific topic you can pick any individual course from the catalogue for a one-off payment.


The more exciting option is to subscribe to Coach: All Access. This grants you immediate access to everything we have to offer, including future courses.

How does it work?

All our training is designed specifically for arts and culture professionals. Everything you learn will be relevant to your work in the sector. We have courses on content strategy, digital advertising, analytics and more.

You can join individual courses or get access to everything with a Coach: All Access subscription. We've priced both options to fit comfortably into typical sector training budgets.

Courses are studied at your own pace, designed to help you move forward even if you only have ten minutes to spare. You can study using any device from anywhere. The training takes the form of a mixture of video, text and regular knowledge checks.

Coach is delivered by One Further. We provide digital expertise to the cultural community. Find out more about us.


Coach: All Access


A Coach: All Access subscription gets you instant access to everything on Coach, including all current and future courses. It's like Netflix for personal development.

You can browse the entire catalogue at your leisure, joining whichever courses are most useful at any given moment.

The annual subscription costs less than buying all courses individually. New courses are automatically added to Coach: All Access subscriptions.

Here's what you get right now:

  • Premium course: Facebook Ads for Arts Marketers
  • Essentials course: YouTube Strategy for Cultural Organisations
  • Essentials course: Google Tag Manager Essentials
  • Coach webinar back catalogue: 17 webinars with over 10 hours of additional content
  • Immediate access to future courses

Who makes Coach?

Coach courses are designed and produced by One Further, a digital analytics, content and marketing agency specialising in the arts and cultural sector. Our clients include the V&A, the British Museum, Tate, National Portrait Gallery, the Spencer Museum of Art, the Royal Court Theatre and many more.

Find out more about us.