Coach is an online training platform designed to teach digital skills to professionals in the arts and culture sector.


Once you sign up, you'll get access to our bank of online tutorials and resources. Whether you’re a digital specialist wanting to stay ahead of the curve, or a complete novice, there’s something for everyone, and there’s never been a better time to get started. 

Your trainer

Chris Unitt headshot

Hi, I'm Chris Unitt

I run a digital agency called One Further and am the person behind Coach.

I've worked with cultural organisations big and small, and trained people on all sorts of topics, including Google Analytics, Google Ads, Facebook Ads, and search engine optimisation.

I've also presented at conferences and workshops run by the Arts Marketing Association, Ticketing Professionals, Spektrix, and many more.

I set Coach up so that organisations can - at their own time and pace - benefit from the tools and experience that I deliver to my clients (but at a much reduced cost to you).


Upcoming sessions

Facebook Ads Essentials (1hr)

This session is designed for new and experienced digital marketeers. It'll take you through:

  • How to set up a Facebook ad account (including audience tracking)
  • Setting campaign objectives
  • Picking and monitoring your budget
Google Ad Grant Tips (1hr)

Google Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads, here's how to access and make best use of that.


Choosing Digital KPIs (1hr)

"We do great work, but we don't know if it's working"

In this session, we'll cover:

  • Frameworks to help you determine what matters
  • What you can and can't measure
  • How to measure common KPIs
  • Examples from the sector


A selection of our most popular sessions

Search Engine Optimisation for Website Managers (1hr)

This session is for people who manage websites for cultural organisations. It covers:

  • Brand v non-brand keywords
  • Event pages and listings
  • SEO for articles and blog posts


Getting the most from Google Analytics (1hr)

This session is for newer users of Google Analytics and looks at:

  • Understanding audience/visitor behaviour
  • Evaluating your digital marketing activity
  • Improving website usability


Low cost digital engagement (1hr)

This session is designed for those in marketing, public engagement or learning teams. It looks at:

  • Best practice examples from across the sector
  • Easily replicable tips and tricks for creating engaging digital content on a budget


Anything else you'd like to know?

If you have questions, contact [email protected] and we'll get you sorted.