Be confident in your campaign tracking
It's frustrating not knowing if your marketing efforts are paying off. Arts organisations have limited budgets and you want to make sure you're spending in the right places.
This course will show you how to properly assess your campaigns:
- Find out how to use UTM parameters in your Meta campaigns
- Learn how to structure and name your campaigns
- Identify the key acquisition channels in Google Analytics 4
- Find out how to report accurately on your campaigns in GA4
What's included in this course
Introduction to campaign tracking
Available in
days
days
after you enroll
How to use campaign tracking parameters
Available in
days
days
after you enroll
Channel by channel - our recommendations
Available in
days
days
after you enroll
Campaign reporting
Available in
days
days
after you enroll
Wrapping up
Available in
days
days
after you enroll
Want to know more?
Subscribe to Coach: All Access to get all current and future courses plus monthly live video sessions.
