Be confident in your campaign tracking
Arts and cultural organisations have limited resources. This free course will make sure that you're spending them wisely.
Track your ad campaigns
Make sure your organic, paid social, display ads and even print campaigns are sending the right information to your analytics platform.
Structure your campaigns
You want high quality analytics data, which means getting your campaign structure and naming right. We'll guide you through it.
Understand your analytics
Having good data is the first step. You also need to know how to interpret it. We'll show you where to look in Google Analytics 4.
What's in the course
Introduction to campaign tracking
Available in
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after you enroll
How to use campaign tracking parameters
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days
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after you enroll
Channel by channel - our recommendations
Available in
days
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after you enroll
Campaign reporting
Available in
days
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after you enroll
Wrapping up
Available in
days
days
after you enroll
Want to know more?
Subscribe to Coach: All Access to get all current and future courses plus monthly live video sessions.
