Online courses for the arts

Our courses cover analytics, marketing and content strategy for the arts and cultural sector. Study from any device, set your own pace and easily fit chapters into your daily routine.

Monthly Q&A sessions

Come along to our monthly Q&A sessions to keep your skills sharp and up-to-date. Coach: All Access subscribers can watch live on Zoom or catch-up with the recording.

One easy subscription

An All Access subscription gets you everything: our entire course catalogue, including new releases, plus live Q&A sessions every month. Sign up individually or with your whole team.


Created by the digital arts and culture experts


You're in good company

What do you get with Coach: All Access?

A Coach: All Access subscription gets you instant access to everything on Coach,

You can browse the entire catalogue at your leisure, joining whichever courses are most useful at any given moment.

Here's what you get:

  • Exclusive Coach Live monthly Q&A sessions: get the latest updates and insights and send in your questions
  • Facebook Ads for Arts Marketers
  • An Introduction to Google Analytics
  • Google Analytics Reporting Kit
  • Campaign tracking with Google Analytics 4
  • YouTube Strategy for Cultural Organisations
  • Google Tag Manager Essentials
  • Coach webinar back catalogue: 17 webinars with over 10 hours of additional content

Plus you get immediate access to future courses and webinars. Next up is How to run a successful Google Ad Grant.

How it works

All our training is designed specifically for arts and culture professionals. Everything you learn will be relevant to your work in the sector. We have courses on content strategy, digital advertising, analytics and more.

The best deal is to subscribe to Coach: All Access, which gets you everything.

Courses are studied at your own pace, designed to help you move forward even if you only have ten minutes to spare. You can study using any device from anywhere. The training takes the form of a mixture of video, text and regular knowledge checks.

Coach Live sessions are delivered using Zoom.

Coach is delivered by One Further. We provide digital expertise to the cultural community. Find out more about us.

Let us show you around

If you want to see how Coach works before signing up, book a 15-minute tour.

Who makes Coach?

Coach courses are designed and produced by One Further, a digital analytics, content and marketing agency specialising in the arts and cultural sector. Our clients include the V&A, the British Museum, Tate, National Portrait Gallery, the Spencer Museum of Art, the Royal Court Theatre and many more.

Find out more about us.