Build better campaigns and your confidence
If you create Facebook Ads for an arts or culture organisation, this course will teach you exactly what you need to know to become your team's in-house Meta expert.
We won't waste your time. Complete the course in a single morning and be running better Facebook ads by the afternoon.
This is a rapid, self-paced course that you can access on any device. Everything in here is written for arts marketers, so you won't find lots of irrelevant examples.
Our videos, articles and quizzes will guide you through:
- How to get started with Meta Business Suite
- The structure of Facebook campaigns
- How to build successful campaigns, from targeting to the creative
- Reporting and evaluating ad performance
This course is designed by One Further.
Our Facebook Ads knowledge is trusted by
Feedback from a Facebook Ads client:
"One Further were great to work with, knowledgeable, professional and helpful. We have had an immediate dramatic increase in our ROI and are using features we weren't confident with regularly to better target our ads."
B:Music
Understand your objectives
Not sure which objective to go for? Wondering what difference it makes? We'll take you through the options and what they mean for your campaigns.
Target the right people
A campaign only works if it's reaching the right people. We'll explain how to find your audience and spend your campaign budgets effectively.
Create compelling ads
Your ads need to convince people to do something. We'll explore different ad formats and share techniques for writing convincing ad copy.
Meet your tutor
Chris Unitt has been a digital consultant for over a decade. He founded digital agency One Further in 2014, specialising in arts and cultural organisations.
As a Meta Business Partner, One Further has worked on campaigns for a broad range of organisations, including Castle Howard, Oxford Playhouse, Mayflower Studios and the Royal Court Theatre.
Chris has delivered training for the Arts Marketing Association, Ticketing Professionals Conference, Museum Computers Network and many more.
The course curriculum
