The only Facebook Ads online course designed for arts professionals

If you create Facebook Ads for an arts and culture organisation, this course will teach you everything you need to know in as short a time as possible. You can complete this course in a single morning and be running better Facebook ads by the afternoon.

It's a rapid, self-paced guide to running high performing Facebook campaigns. It's designed specifically for arts marketers, so isn't full of irrelevant examples. We'll show you how to get results quickly and effectively every time, with videos, resources and case studies that lay everything out for you.

  • How to get started with Meta Business Manager
  • The structure of Facebook Ads
  • How to design successful campaigns
  • Navigating Facebook's targeting options
  • Crafting effective creative
  • Reporting and evaluating ad performance

This course is designed by One Further.

Our Facebook Ads knowledge is trusted by

Understand your objectives

Not sure which objective to go for? Wondering what difference it makes? We'll take you through the options and what they mean for your campaigns.

Target the right people

A campaign only works if it's reaching the right people. We'll explain how to find your audience and spend your campaign budgets effectively.

Create compelling ads

Your ads need to convince people to do something. We'll explore different ad formats and share techniques for writing convincing ad copy.

Feedback from a Facebook Ads client:

"One Further were great to work with, knowledgeable, professional and helpful. We have had an immediate dramatic increase in our ROI and are using features we weren't confident with regularly to better target our ads."


Chris Unitt headshot

Meet your tutor

Chris Unitt has been a digital consultant for over a decade. He founded digital agency One Further in 2014, specialising in arts and cultural organisations.

As a Meta Business Partner, One Further has worked on campaigns for a broad range of organisations, including Castle Howard, Oxford Playhouse, Mayflower Studios and the Royal Court Theatre.

Chris has delivered training for the Arts Marketing Association, Ticketing Professionals Conference, Museum Computers Network and many more.

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