Coach Live
Come along to our exclusive, members-only monthly Q&A
Coach Live requires a Coach: All Access membership
2025 events calendar
28 February: How to fix your campaign tracking - the big Q&A
28 March: Cultural analytics round-up with Chris Unitt
25 April: Writing for the web essentials
30 May: Keyword research for Ad Grant campaigns
More to come!
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Digital platforms are constantly changing and you need to keep pace. Coach: All Access is the easy, affordable way to keep your head in the game. Upgrade everyone's skills with a team membership.
Coach courses are produced by One Further.
Learn new skills
At the end of each month we tackle a specific digital topic relevant to arts professionals in a live webinar. So far in 2024 we've talked about Google Analytics, cookies and data consent and Meta advertising audiences.
Ask your questions
The Coach Live sessions are hosted by One Further, digital experts for the arts and cultural sector. Send us your questions about analytics, content strategy, user experience and digital ads.
Explore the archive
- January 2024: Analytics (54:41)
- February 2024: Meta audiences (37:55)
- March 2024: The end of Universal Analytics (42:35)
- April 2024: Google Ad Grants explained (32:41)
- May 2024: What is Meta's Conversions API? (23:37)
- June 2024: Should you go automatic or manual with Meta campaigns? (39:03)
- July 2024: How to use a Google Ad Grant (44:03)
- August 2024: How to set up conversions in Google Ads (39:35)
- October 2024: Combining paid and Ad Grant campaigns (26:54)
- November 2024: AI tools in Google and Meta ads (47:42)
What is Coach?
Coach is a growing collection of online courses, webinars and resources, designed exclusively for arts and culture professionals.
Here's a small sample: