Autoplay
Autocomplete
Previous Chapter
Complete and Continue
Facebook Ads for Arts Marketers
Getting started
Introduction
Your pre-flight checklist
You must use Meta Business Suite
Pixels and conversion tracking (11:05)
How an account is structured
How to name things
Knowledge check: the essentials
Campaign
Campaign objectives
Bidding strategies
Knowledge check: Campaigns
Ad sets
Setting up audiences (5:01)
How targeting works
Placements
Ad set 1 - interests
Ad set 2 - connections
Knowledge check: Ad sets
Ads
Ad formats
Copy
Campaign URL tracking (0:19)
Advertising Policies
Example: A family show (12:32)
Knowledge check: Ads
Reporting
In Facebook
In Google Analytics
Next steps
Further learning
More from One Further
Ad set 1 - interests
Chapter content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock