Coach Live
At the end of each month we answer your questions, talk digital skills and cover useful updates for anyone working in arts and culture.
Joining Coach Live requires a Coach: All Access subscription.
Next up: AI tools in Meta and Google Ads
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Digital platforms are constantly changing and you need to keep pace. Coach: All Access is the easy, affordable way to keep your head in the game. Upgrade everyone's skills with a team subscription.
Coach courses are produced by One Further.
Learn new skills
At the end of each month we tackle a specific digital topic relevant to arts professionals in a live webinar. So far in 2024 we've talked about Google Analytics, cookies and data consent and Meta advertising audiences.
Ask your questions
The Coach Live sessions are hosted by One Further, digital experts for the arts and cultural sector. Send us your questions about analytics, content strategy, user experience and digital ads.
Watch the recordings
- How it works
- January 2024: Analytics (54:41)
- February 2024: Meta audiences (37:55)
- March 2024: The end of Universal Analytics (42:35)
- April 2024: Google Ad Grants explained (32:41)
- May 2024: What is Meta's Conversions API? (23:37)
- June 2024: Should you go automatic or manual with Meta campaigns? (39:03)
- July 2024: How to use a Google Ad Grant (44:03)
- August 2024: How to set up conversions in Google Ads (39:35)
- September 2024: Google Analytics 4 lessons learned
- October 2024: Combining paid and Ad Grant campaigns (26:54)
- November 2024: AI tools in Google and Meta ads (47:42)
What is Coach?
Coach is a growing collection of online courses, webinars and resources, designed exclusively for arts and culture professionals.
Here's a small sample: