Be confident in your campaign tracking
Arts and cultural organisations have limited resources. This free course will make sure that you're spending them wisely.
Track your ad campaigns
Make sure your organic, paid social, display ads and even print campaigns are sending the right information to your analytics platform.
Structure your campaigns
You want high quality analytics data, which means getting your campaign structure and naming right. We'll guide you through it.
Understand your analytics
Having good data is the first step. You also need to know how to interpret it. We'll show you where to look in Google Analytics 4.
Works with Spektrix
Every course on Coach is designed for arts and cultural organisations, including performing arts, museums and galleries.
If you use Spektrix for your ticketing, our courses will help you get the most out of your events and promotions.
What's in the course
Want to know more?
Subscribe to Coach: All Access to get all current and future courses plus monthly live video sessions.
