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Campaign tracking in Google Analytics 4
Introduction to campaign tracking
Welcome to this course (2:13)
How Google Analytics describes website traffic - source, medium, campaign, and channel
How Google Analytics 4 figures out traffic sources (3:13)
How to use campaign tracking parameters
Source and Medium - keeping it simple
Creating good Campaign names
[Resource] Campaign URL Google Sheet (2:55)
Channel by channel - our recommendations
Email
Organic social
Paid social
Paid search
QR codes
How to customise your Channels (4:16)
Campaign reporting
How to find your campaign traffic in Google Analytics
Wrapping up
Thanks! How did we do?
Next steps
[Resource] Campaign URL Google Sheet
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