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Campaign tracking with Google Analytics 4
Introduction to campaign tracking
Welcome to this course
The importance of campaign tracking
An introduction to UTM parameters
How to use campaign tracking parameters
Creating good campaign names
[Resource] Campaign URL Google Sheet
Channel by channel - our recommendations
Email
Organic social
Paid social
Paid search
QR codes
Other advertising platforms
Campaign reporting
How to find your campaign traffic in Google Analytics
[Resource] Campaign URL Google Sheet
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