Get practical copywriting tips
You'll come away from this course with practical techniques for writing copy. Everything is tailored specifically for arts and culture organisations.
Use language more effectively
You'll gain a firm understanding of how to use active voice, structuring your sentences and paragraphs, and effective word choice.
Understand tone of voice
Learn how to identify your audiences, then use a tone of voice matrix to help everyone on your team write consistent copy.
Course preview
How copy works on the internet
Available in
days
days
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Structuring your writing for the web
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days
days
after you enroll
Using language effectively
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days
days
after you enroll
Tone of voice
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days
days
after you enroll
Practical examples: Key page types
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days
days
after you enroll
Next steps
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days
days
after you enroll
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