Want to get more from your Ad Grant?
This course is the fastest way to get up-to-speed on how to run a Google Ad Grant account.
First time setup
No more guesswork: we'll show you how to get a brand new Ad Grant account up and running, or how to untangle an old one you've inherited.
Planning & strategy
Google likes a well-structured account. We'll show you how to set up evergreen campaigns that won't eat up all your time to maintain.
Campaign walkthrough
Our step-by-step guide will show you how to set up your campaigns, plus you get a checklist of how to look after your account each month.
Become an Ad Grant expert
Google's Ad Grant programme gives $10,000 each to non-profits and charities every month. Yet many organisations struggle to make use of the grant, missing opportunities to run effective search ads.
If you know what you're doing, you can drive website visits, ticket sales, newsletter sign-ups and more. Get in front of the right people at the exact moment they're searching for what you offer.
This course will show you how to set up your Google Ad Grant for success.
Here's what you'll be able to do by the end of the course:
- Apply for and activate your Ad Grant account
- Create evergreen campaigns that will practically run themselves without eating up your time
- Stay compliant with Google's Ad Grant policies
- Choose the right bidding strategy
- Set up useful conversion tracking
- Craft high quality responsive search ads
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Measure campaign success
Get this course and much more - subscribe today
This course will be included in the Coach: All Access subscription.
Probably the best value training in the arts and culture sector, a Coach: All Access subscription includes every current and future Coach course, plus the monthly live sessions and access to the archive.
There's even a team plan, so you can upskill your entire department at the same time.
We know what we're talking about.
We've worked on Google Ad Grants for museums, theatres, galleries and more…
Here's what's included
Meet your tutor
Simon is the Digital Marketing Manager at One Further. He was previously at the National Centre for Writing, where he worked on projects with British Council, Arts Council England, the University of East Anglia and London Book Fair.
He’s taught workshops for several organisations including the BBC, Society of Authors, FutureLearn, FXhome and LinkedIn Learning.
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