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Google Tag Manager Essentials
Introducing Google Tag Manager
What we're going to cover (1:02)
What Google Tag Manager does (1:02)
Taking a closer look (4:43)
What it doesn't do (0:59)
Why GTM is useful (3:33)
Knowledge check: GTM basics
How does it work?
Introducing the GTM interface (1:36)
Tags (1:52)
Triggers (0:54)
Variables (1:47)
Knowledge check: the building blocks
GTM in action
GTM example: Hotjar configuration (3:01)
GTM example: Google Analytics 4 configuration (6:46)
GTM example: Tracking PDF downloads (1:36)
Custom HTML tags (0:40)
Previewing and submitting changes (6:20)
Knowledge check: using GTM
A word of warning
What it means to inject code into your website (1:32)
Security best practices (2:23)
GTM is a technical tool (1:10)
Wrapping up
A quick recap (0:44)
What we're going to cover
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