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An introduction to Google Analytics 4
Introduction
Welcome to this course
The road to Google Analytics 4 (2:47)
Three ways to use Google Analytics 4 (5:41)
How Google Analytics 4 works
How GA4 collects data from your website (6:29)
The types of data collected (5:59)
Setting up Google Analytics 4: the essentials
Data streams and the configuration tag (2:16)
Using 'Enhanced Measurement' (2:27)
Useful settings: data retention, referral exclusions, and more (9:34)
Navigating the interface
Finding your way around GA4 (34:30)
Wrap-up
Keeping up with changes to GA4
The Google Analytics 4 Reporting Kit
The types of data collected
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