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Campaign tracking with Google Analytics 4
Introduction to campaign tracking
Welcome to this course
The importance of campaign tracking
An introduction to UTM parameters
How to use campaign tracking parameters
Creating good campaign names
[Resource] Campaign URL Google Sheet
Channel by channel - our recommendations
Email
Organic social
Paid social
Paid search
QR codes
Other advertising platforms
Campaign reporting
How to find your campaign traffic in Google Analytics
Wrapping up
Thanks!
The importance of campaign tracking
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