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Introduction
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December 2025: The evolution of search
2025 archive
January 2025: Performance Max in Ad Grants (40:28)
February 2025: How to fix your campaign tracking (44:52)
March 2025: An intro to server-side analytics (31:10)
April 2025: Writing for the web essentials (41:23)
May 2025: Keyword research for Google Ads campaigns (44:25)
June 2025: An intro to Looker Studio (50:31)
July 2025: A YouTube check-in (44:44)
September 2025: Usability testing - a checklist and schedule (32:04)
2024 archive
January 2024: Analytics (54:41)
February 2024: Meta audiences (37:55)
March 2024: The end of Universal Analytics (42:35)
April 2024: Google Ad Grants explained (32:41)
May 2024: What is Meta's Conversions API? (23:37)
June 2024: Should you go automatic or manual with Meta campaigns? (39:03)
July 2024: How to use a Google Ad Grant (44:03)
August 2024: How to set up conversions in Google Ads (39:35)
October 2024: Combining paid and Ad Grant campaigns (26:54)
November 2024: AI tools in Google and Meta ads (47:42)
December 2025: The evolution of search
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