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Search Engine Optimisation for website managers (59:24)
Getting the most from Google Analytics (69:03)
All about Google Analytics 4 (49:17)
Facebook Ads essentials (54:58)
Google Ad Grant tips (52:28)
Better online content - usable, accessible, effective (51:46)
Website usability for fun and profit (50:52)
Choosing digital KPIs (52:58)
The essentials of Google Tag Manager (45:59)
Writing for Web (46:33)
YouTube Strategy for Cultural Organisations (53:56)
Content Strategy for a New Website (37:17)
How to Create Engaging Organic Social Media (45:29)
Analytics for ticketing - improving performance and conversions (41:22)
Digital advertising strategy for cultural organisations (45:16)
Creating your organisation's digital dashboard (49:45)
What cultural organisation's should do about Google Analytics 4 (70:55)
Google Ad Grant tips
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