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YouTube Strategy for Cultural Organisations
How you can use YouTube
What we're going to cover (0:45)
Video storage (3:16)
Building a following (2:47)
Alternatives to YouTube
Knowledge check: The basics
Tactics for effective video hosting
Optimising your videos (2:26)
Make thumbnails count (3:14)
Update metadata over time (1:27)
Tactics for building a following
Introducing the hub / hero / help concept (1:00)
Help content (2:30)
Hero content (1:49)
Hub content (1:52)
Designing for a YouTube audience
Plan ahead and figure out your production process
Knowledge check: Tactics
Metrics
Basic measuring when using YouTube for video storage (2:17)
Measuring growth when building a following (3:59)
The long game
Capitalising on unexpected success
Knowledge check: Metrics
Examples from the sector and beyond
The Royal Institution (1:22)
Royal Opera House (2:36)
The British Museum (2:49)
Royal Academy of Arts (1:04)
Off Camera (2:00)
RSA (2:03)
Real Stories (1:26)
Hot Ones (First We Feast) (1:56)
MrBeast (1:58)
Brendan Gahan (0:49)
Wrapping up
Key things to remember (2:28)
Plan ahead and figure out your production process
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