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How to run a successful Google Ad Grant
About Google Ad Grants
Welcome - how to get the most out of this course (1:39)
Bonus: Coach Live rewatch, April 2024 (32:41)
Apply for your Ad Grant account
A strategic approach to using your Ad Grant
Ad Grants can be difficult
Ad Grant policies you must follow
First time setup
A quick tour if you're new to Google Ads (6:36)
Connect to Google Analytics
Advertiser verification
An introduction to assets
Add your sitelinks
How keywords are scored by Google
Managing low scoring keywords
Event Ticket Seller Certification
Progress check
Conversion tracking
Introducing conversions
Step One: Setting up conversion tracking in Google Ads
Step Two: Completing your conversions setup in Google Tag Manager
Campaign planning
How campaigns, ad groups and ads fit together
Structuring your campaigns
How to do keyword research
Pay attention to your landing pages
Knowledge check
Your first campaign: walkthrough
A video guide to campaign creation (20:34)
Setup: Objectives, goals and campaign type
Bidding
Campaign settings
Ad groups and keywords
Introducing responsive search ads
Creating your first ad
Budget & campaign publishing
Setup check
Monitoring performance
Assessing performance in Google Ads
Automated recommendations and insights
Detailed reports
Knowledge check
The monthly checklist
Efficient management
Ad Grant policy check
Checking notifications and recommendations
Check policy manager
Updating campaigns
Updating assets
Keyword optimisation
Negative keywords
Upgrading Ad Strength
Resource: management checklist
Next steps
What to do if you need help
How did we do?
A strategic approach to using your Ad Grant
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